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Seed quality
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Farmers hold false beliefs about the seeds they grow – and it matters for efficiency
With more inputs, improved crop varieties can yield more. But do Ethiopian maize farmers know enough about their seeds to optimise fertiliser use?
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Uncertainty about seed quality undermines agricultural development in Africa
Technological improvements alone are unlikely to modernise agriculture if farmers are uncertain about the quality of new innovations
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Improving consumer information in rural Kenya
Improving consumer information can increase the productivity of smallholder farmers by helping them detect product quality