edutainment
-
The power of edutainment: Evidence from Brazil and Nigeria
Telenovelas in Brazil helped reduce fertility rates, while an MTV drama increased knowledge about HIV in Nigeria and encouraged safer sexual practices
-
Did MTV really help prevent HIV?
Evidence from Nigeria suggests that edutainment can promote safer sexual practices and reach a large portion of the population at a low cost
-
The entertaining way to behavioural change: Fighting HIV with MTV in Nigeria
Evidence from Nigeria suggests that TV shows can promote safer sexual practices mainly through learning, rather than social conformity