Pradeep K Chintagunta is interested in empirically studying consumer, agent and firm behavior. He has studied packaged goods, pharmaceutical, technology and online markets to answer questions related to pricing, advertising and channels of distribution. More recently, he has started working in “development marketing” – studying the role of marketing in economic development. “I am interested in studying how marketing practices can impact small businesses and entrepreneurial enterprises in emerging economies and how we can leverage marketing knowledge to improve health outcomes.”

Chintagunta is on the advisory editorial boards of Marketing Science, Quantitative Marketing and Economics and the Journal of Marketing Research. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, Quantitative Marketing and Economics, the International Journal of Research Marketing, the Journal of the American Statistical Association, and the Journal of Econometrics.