Eric Verhoogen discusses the organisational barriers to technology adoption based on evidence from soccer-ball producers in Pakistan.
Sometimes, it is not enough to simply introduce new technology. One also has to ensure that the new technology is adopted. Eric Verhoogen discusses the various barriers faced when a new method of producing soccer-balls was introduced to firms in Pakistan. He also discusses ways to overcome such barriers.
Editors' note: This video is based on this PEDL project.