social norms

What factors underlie the persistently low labour force participation rates of Indian women?

Childcare responsibilities fall disproportionately on women, causing them to leave the labour market after grandmothers pass away

Text-based behavioural messaging can reduce delinquency, with the most effective messages either referencing social norms, or sent to individuals with higher socioeconomic status or higher credit scores

Changing the attitudes and behaviours of those enforcing restrictive societal norms is critical for achieving meaningful improvements in women’s wellbeing

School-based life skills classes can change attitudes, strengthen social connections, and help girls assert more control over their lives while staying in school

How can policymakers ensure high take-up rates for programmes designed to increase women’s economic empowerment?

Most Saudi men think that women should be allowed to work but are unaware that others share this view, so often don’t support their wife taking a job

Social norms help sustain wage floors with workers taking jobs at wage cuts in private, but rejecting them in public due to fear of sanctions

Research in Bangladesh shows how early marriage contributes towards women expressing more traditional gender attitudes